Who: Ethical Switch
When: June 2014
Ethical Switch is a consumer based organisation which aims to make positive change simply by modifying consumer spending habits. They research the most ethical companies, display the information for you to easily read, and offer quick and simple switches. The profits go to their charity partners - every time somebody makes a switch, they donate.
Tamlyn Rudolph, the founder, came up with the idea after being asked at functions which was the least harmful energy provider. She recognised that Australians spend around $40 billion annually on household bills, but are often directing money to companies whose activities don’t align with their personal values. At the Melbourne Winter Hackathon in 2014 Tamlyn worked with RHoK to develop the idea, branding and initial proof of concept. The project launched soon afterwards, in July 2014. It's going from strength to strength - in the next few months they will be launching ethical banking and offering a switch for that too.